Social Media Marketing | Long Island & Melville, NY | Newsday Connect

Social Media Advertising

Experience the POWER of Social Media Advertising!

Having a business and a strong social media presence go hand-in hand, but not all business owners have the time or money to make that happen. Take the hassle out of social media with Newsday Media Group’s social media marketing and digital advertising campaigns. Since 2020, we’ve focused our efforts and resources to also incorporate social media presence, as this has shown to be a proven driver of site traffic, engagement, and brand awareness. We’re increasing our focus on sophisticated social ad strategy techniques, while incorporating a rigorous testing cycle to ensure that we’re serving your business’s social advertisements to the ideal audience with the best performing ads, such as Twitter (X), Instagram and Facebook Ads. In addition to our experience with Facebook marketing, we can also utilize our internet marketing skills to create a responsive, and mobile-friendly web design. Working together, your social media accounts and website will foster a community of engaged consumers that are committed to your business and the mission you set out to accomplish.

Choose an ad objective based on your business goals and preferences, and let the experts take care of the rest!

RECENT SOCIAL MEDIA TRENDS

  • Social media ad spend reached more than $89 billion in 2019 – ad spend in 2020 will likely reach $102 billion
  • 86.8% of U.S. marketers use Facebook – this number will likely reach 87.1% in 2020
  • 94% of the Facebook advertising revenue for Q3 of 2019 came from mobile
  • 71% of US businesses use Instagram. It surpassed Twitter in business users in 2017
  • Instagram surpassed 1 BILLION active users as of January 2020.
  • 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users

*Newsday Media Group does not guarantee the attainment of specific results from the use of the services.

NEWSDAY’S SOCIAL MEDIA MARKETING CAMPAIGN OPTIONS
  • Managed by social media marketing experts
  • Develops a strategy to engage your target audience
  • Manages and rigorously tests a robust social media advertising strategy
  • Monitors performance while providing detailed reporting via email and within client dashboard
SO YOU CAN…
  • Maintain and grow upon your business’s social media presence
  • Target relevant social media users and generate engagement
  • Drive traffic to your FB & IG business pages or to your business’s website
  • Capture and nurture leads
  • Create a community of engaged consumers
  • Showcase specials and events in real time
  • Keep your brand top of mind

4 GREAT PROGRAMS TO CHOOSE FROM

PACKAGEStandard SocialFeature SocialPremiere SocialElite Social
Facebook / Instagram media spend2505007501000
Go Live SLA (in business days)3338
Facebook/Instagram Profile Creation/Enhancement
Dedicated Social Team
Initial Strategy Session
Monthly Strategy Session
Objective111Up to 3
Ad Theme/FocusUp to 2Up to 2Up to 2Up to 4
Optimization with Continuous A/B Testing + Ad Refresh
Multivariate Testing
Geo + Persona Targeting
Custom, Lookalike Audience Targeting & Retargeting
Lead Ad Instant Notifications
Client Ad Approval
Ad & Strategy Changes1/mo1/mo1/mo1/mo
Campaign Reporting Email and Dashboard

Customized social media marketing campaigns are available by request

How Facebook Ads Can Benefit Your Business

Advertising on Facebook can be a great way to grow your business because it allows you to run a more targeted campaign using a huge abundance of tools. Here are some of the ways that Facebook makes it easy to run a cost-effective campaign that works: 

  • Target Your Exact Audience: Facebook gives you the tools you need to focus your ads on your most likely target audience. Its ad program breaks down potential demographics in precise detail, allowing you to target an audience based on gender, location, age, income, past behaviors, and more. 
  • Reach More People: Facebook has one of the largest user bases in the world – over two-thirds of all adults use it! This enormous market gives the site great potential for businesses of any size.
  • Set Your Budget: You can select your chosen budget at the beginning of your campaign and stick to it, ensuring that you only spend the money on ads that you intended. 
  • Customize Your Ads: Facebook offers a wide range of ad types so you can use different strategies based on your individual needs. You can use photos, videos, stories, slideshows, and even playable game demos to get your message across. 
  • Get Better Results: Facebook’s user feed ads are the single best-performing ad type over any other social media or eCommerce site. Business owners tend to see quick results from quality customers who are likely to bring repeat business, allowing you to expand your customer base and generate quality connections.

Our team can help you harness the power of Facebook to grow your business. Reach out to us today to get started!

Why You Should Hire a Professional to Handle Your Facebook Ads

Managing Facebook ads can be complicated and time consuming, especially if you’re not familiar with the platform’s intricacies. Hiring a professional to handle your Facebook ads can significantly improve your campaign’s performance and overall success. Here are some compelling reasons to reach out to our team: 

  • Experience: Our social media marketing professionals have a deep understanding of Facebook’s advertising platform, including its algorithms, targeting options, and best practices. We can make the most of your online presence and help you build your brand effectively. 
  • Save Time: Managing Facebook ads requires frequent monitoring and prompt adjustments. By hiring a professional, you can free up valuable time to focus on other aspects of your business while ensuring your ads are optimized for maximum impact.
  • Save Money: If you’re not familiar with Facebook ads, you might not be sure how to best apply your ad budget. Our professionals know how to allocate your funds as effectively as possible, ensuring that you will get the most out of every dollar you spend and maximizing the return on your investment. 
  • Advanced Analytics: At Newsday, we have access to advanced social media analytics tools and know how to interpret the data accurately. This helps us make data-driven decisions that can improve your ad performance and provide valuable insights into your targeted audience. 
  • Creative Strategy: An effective social media marketing strategy requires a creative approach. Our experienced team can help you develop engaging ad content that resonates with your target audience and drives results.
  • Compliance & Best Practices: While you still have to focus on running your business, we make it our business to keep up-to-date with the latest social media marketing strategies. We can make sure that your ads comply with all guidelines, reducing the risk of your ads being disapproved or your account being suspended due to changes you didn’t catch.
  • Scalability: As your business grows, so will your advertising needs. Our team can scale your campaigns effectively, helping you reach a larger audience without compromising on quality or performance.

Hiring a professional to handle your Facebook ads can improve your business in many different ways. Don’t let the complexities of social media marketing hold you back; invest in professional assistance from Newsday and watch your business grow! We serve clients from across Long Island, NY.

Contact Us Today to Learn More About Our Effective Social Media Marketing Services!

At Newsday, we provide social media marketing services to local and regional companies throughout Huntington, Islip, Long Island, Massapequa, Melville, Smithtown, NY, and all of Suffolk County, NY. We help our clients navigate the ever-changing and challenging social media marketing landscape. It can be difficult to understand the many social platforms, the best types of content for each, and finding the time to manage your accounts. Our social media marketing professionals can assist you with the curation of content, the design of eye-catching ads and informational banners, and management of your accounts, whether it is Facebook, Instagram, Twitter, or anything else.

Put your trust in our print and digital marketing agency to deliver large and small business marketing strategies that bring results! Contact us today to learn more about the benefits of a social media marketing campaign and discuss your needs in greater detail!